We (Archie and Akhil) have always enjoyed stepping into the unknown and enjoying our sense of adventure, but in 2018, a certain trip to the picturesque Indian Himalayas, Ladakh led us down the path of masala chai.
We fell in love with the drink, and were amazed at how it created a space where people from all walks of life could gather, it didn’t matter whether it was brewed by a streetside chaiwala or someone at a family gathering - not to mention it was absolutely delicious!
We returned to London and our office jobs. Finding real masala chai was a seemingly impossible task and the sickly sweet chai lattes just weren't cutting it. Fed up, we started to combine Akhil’s grandma's recipes with Archie’s street food experience, and opened our first market stall on Brick Lane. Out birthed Amala Chai.
It was a success and created a real buzz, we knew then that the nation of tea lovers yearned for real, traditional masala chai, much like we once did.
We returned to India and travelled through Assam and Kerala, directly sourcing premium tea and spices. We wanted to give the british public a truly authentic experience and reconnect the word ‘chai’ with its roots. Sustainability and ethical sourcing were key drivers in our mission, partnering with family run, organic farms to launch our first masala chai home-brewing kit; Cardamom Masala & Black Tea.
Now those who searched far and wide for the golden liquid found on the streets of India can easily brew in the comfort of their own home, or pick up a steaming cup of freshly brewed chai in the epicentre of London’s bustling streets, Kings Cross.
We’re here to bring flavour to the nation of tea drinkers.
Those who are tired of instant powders, tea bags and syrups need look no further. Take a step back into tradition and get whisked away to the land of fragrance and flavour with us.