Privacy policy

This Privacy Policy describes how amalachai.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at hello@amalachai.com, using our contact form here, or by mail using the details provided below:

Amala Chai LTD, 334 Whitchurch Lane, Edgware HA8 6QX, United Kingdom

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

  • Device information

    • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.

    • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

    • Disclosure for a business purpose: shared with our processor Shopify, Klaviyo, Google, Meta, and TikTok. 

    • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site

  • Order information

    • Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

    • Source of collection: collected from you.

    • Disclosure for a business purpose: shared with our processors Shopify, Klaviyo, Huboo and courier partners. 

    • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.)

  • Customer support information

    • Purpose of collection: to provide customer service in relation to our products and services, usually in response to communication from you in the first instance. 

    • Source of collection: collected from you. 

    • Disclosure for a business purpose: shared with Shopify, Klaviyo, Huboo and courier partners. 

    • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.)

Minors

The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here.

  • We partner with Huboo and various courier partners to fulfil your order. You can read more about how Huboo uses your personal information here. 

  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

  • We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page here. 

You can opt out of targeted advertising by:

FACEBOOK - Click here. 

GOOGLE - Click here.

BING - Click here.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

If you’re based in the US residing in California, Colorado, Connecticut, Utah or Virgina, you can find out how to opt-out of data “sale” or data “sharing” here. 

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;

  • The performance of the contract between you and the Site;

  • Compliance with our legal obligations;

  • To protect your vital interests;

  • To perform a task carried out in the public interest;

  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.

  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days. 

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above, or by using our contact form here

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR White Paper here.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimise your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store (39)

Name

Function

Duration

_ab

Used in connection with access to admin. (Shopify)

2y

_secure_session_id

Used in connection with navigation through a storefront. (Shopify) 

24h

_shopify_country

Used in connection with checkout. (Shopify)

session

_shopify_m

Used for managing customer privacy settings. (Shopify)

1y

_shopify_tm

Used for managing customer privacy settings. (Shopify)

30min

_shopify_tw

Used for managing customer privacy settings. (Shopify)

2w

_storefront_u

Used to facilitate updating customer account information. (Shopify)

1min

_tracking_consent

Tracking preferences. (Shopify)

1y

c

Used in connection with checkout. (Shopify)

1y

cart

Used in connection with shopping cart. (Shopify)

2w

cart_currency

Used in connection with shopping cart. (Shopify)

2w

cart_sig

Used in connection with checkout. (Shopify)

2w

cart_ts

Used in connection with checkout. (Shopify)

2w

cart_ver

Used in connection with shopping cart. (Shopify)

2w

checkout

Used in connection with checkout. (Shopify)

4w

checkout_token

Used in connection with checkout. (Shopify)

1y

dynamic_checkout_shown_on_cart

Used in connection with checkout. (Shopify)

30min

hide_shopify_pay_for_checkout

Used in connection with checkout. (Shopify)

session

keep_alive

Used in connection with buyer localisation. (Shopify)

2w

master_device_id

Used in connection with merchant login. (Shopify)

2y

previous_step

Used in connection with checkout. (Shopify)

1y

remember_me

Used in connection with checkout. (Shopify)

1y

secure_customer_sig

Used in connection with customer login. (Shopify)

20y

shopify_pay

Used in connection with checkout. (Shopify)

1y

shopify_pay_redirect

Used in connection with checkout. (Shopify)

30 minutes, 3w or 1y depending on value

storefront_digest

Used in connection with customer login. (Shopify)

2y

tracked_start_checkout

Used in connection with checkout. (Shopify)

1y

checkout_one_experiment

Used in connection with checkout. (Shopify)

session

__cf_bm

Distinguishes between humans and bots. (Faire)

24h

_cfuvid

Load-balancing, deliverance of website content and DNS connection. (Faire)

Session

_cmp_a

Determines whether a user has accepted cookies. (Amala Chai)

24h

_pay_session

Used in connection with checkout. (Shopify)

Session

ar_debug

Checks whether a debugger cookie is present. (Pinterest)

1 year

bugsnag-anonymous-id

Detects errors on the Site. (Shopify)

Persistent

cf_clearance

Distinguishes between humans and bots. (Faire)

1 year

CookieConsent

Stores user cookie consent state for the current domain. (Amala Chai)

1 year

indigofair_session

Used in connection with checkout. (Faire)

5 years

request_method

Loading speed optimisation. (judge.me)

Session

test_cookie

Determines if the user's browser supports cookies. (Google)

1 day


Reporting and Analytics (18)


Name

Function

Duration

_landing_page

Track landing pages. (Shopify)

2w

_orig_referrer

Track landing pages. (Shopify)

2w

_s

Shopify analytics. (Shopify)

30min

_shopify_d

Shopify analytics. (Shopify)

session

_shopify_s

Shopify analytics. (Shopify)

30min

_shopify_sa_p

Shopify analytics relating to marketing & referrals. (Shopify)

30min

_shopify_sa_t

Shopify analytics relating to marketing & referrals. (Shopify)

30min

_shopify_y

Shopify analytics. (Shopify)

1y

_y

Shopify analytics. (Shopify)

1y

_shopify_evids

Shopify analytics. (Shopify)

session

_shopify_ga

Shopify and Google Analytics. (Shopify & Google)

session

klaviyoOnsite

Used to manage the mailing list and user subscriptions status. (Klaviyo)

Persistent

locale_bar_accepted

Saves user currency preferences. (Shopify)

Session

localization

Saves the user timezone. (Shopify)

1 year

maps/gen_204

Used for the website map integration. (Google)

Session

__kla_id

Website optimisation and user subscription status. (Klaviyo) 

2 years

dd_cookie_test_#

Used for internal analysis and Site optimisation. (Faire)

1 day

klaviyoPagesVisitCount

Time spent on Site in current session. (Klaviyo)

Session


Marketing (45)

Name

Function

Duration

#-#

Tracks the use of embedded services on Site. (YouTube)

Session

__kla_viewed

Collects navigation behaviour for newsletter targeting. (Klaviyo)

Persistent

_fbp

Used to deliver Facebook advertising. (Facebook)

3 months

_ga

Sends visitor device and behaviour data to Google Analytics. Tracks across marketing channels. (Google)

2 years

_ga_#

Sends visitor device and behaviour data to Google Analytics. Tracks across marketing channels. (Google)

2 years

_gat

Sends visitor device and behaviour data to Google Analytics. Tracks across marketing channels. (Google)

1 day

_gcl_au

Used by Google AdSense to test ad efficiency. (Google)

3 months

_gid

Sends visitor device and behaviour data to Google Analytics. Tracks across marketing channels. (Google)

1 day

_pin_unauth

Used by Pinterest to track service use. (Pinterest)

1 year

_pinterest_ct_ua

Used by Pinterest to track service use. (Pinterest)

1 year

_ttp

Tracks the use of embedded services on Site. (TikTok)

1 year

_tt_enable_cookie

Tracks the use of embedded services on Site. (TikTok)

1 year

ads/ga-audiences

Used by Google AdWords for remarketing. (Google)

Session

collect

Sends visitor device and behaviour data to Google Analytics. Tracks across marketing channels. (Google)

Session

fr

Used to deliver Facebook advertising. (Facebook)

3 months

IDE

Used to personalise advertising (Google)

400 days

(unique ID)

Registers a unique ID to track what YouTube videos a user interacted with on Site. (YouTube)

Session

LAST_RESULT_ENTRY_KEY

Tracks the use of embedded services on Site. (YouTube) 

Session

lastExternalReferrer

Detects the previous URL to understand how the user arrived on Site. (Facebook)

Persistent

lastExternalReferrerTime

Detects the previous URL to understand how the user arrived on Site. (Facebook)

Persistent

LogsDatabaseV2:V#||LogsRequestsStore

Tracks the use of embedded services on Site. (YouTube) 

Persistent

loyaltylion_persistent_data

Monitors seen or bought products to inform product promotions (Loyalty Lion)

Persistent

loyaltylion_temporary_data

Monitors seen or bought products to inform product promotions (Loyalty Lion)

Session

nextId

Tracks the use of embedded services on Site. (YouTube) 

Session

NID

Used to personalise advertising (Google)

6 months

pagead/1p-conversion/#/

(Google)


remote_sid

Necessary for the implementation of video-content on Site (YouTube)

Session

requests

Tracks the use of embedded services on Site. (YouTube) 

Session

ServiceWorkerLogsDatabase#SWHealthLog

Necessary for the implementation of video-content on Site (YouTube)

Persistent

TESTCOOKIESENABLED

Tracks the use of embedded services on Site. (YouTube) 

24h

tt_appInfo

Tracks the use of embedded services on Site. (TikTok)

Session

tt_pixel_session_index

Tracks the use of embedded services on Site. (TikTok)

Session

tt_sessionId

Tracks the use of embedded services on Site. (TikTok)

Session

VISITOR_INFO1_LIVE

Used to personalise advertising (YouTube)

180 days

YSC

Used to track video views on embedded pages (YouTube)

Session

yt.innertube::nextId

Registers a unique ID to track what YouTube videos a user interacted with on Site. (YouTube)

Persistent

ytidb::LAST_RESULT_ENTRY_KEY

Tracks the use of embedded services on Site. (YouTube) 

Persistent

YtIdbMeta#databases

Tracks the use of embedded services on Site. (YouTube) 

Persistent

yt-remote-cast-available

Stores user video player preferences. (YouTube)

Session

yt-remote-cast-installed

Stores user video player preferences. (YouTube)

Session

yt-remote-connected-devices

Stores user video player preferences. (YouTube)

Persistent

yt-remote-device-id

Stores user video player preferences. (YouTube)

Persistent

yt-remote-fast-check-period

Stores user video player preferences. (YouTube)

Session

yt-remote-session-app

Stores user video player preferences. (YouTube)

Session

yt-remote-session-name

Stores user video player preferences. (YouTube)

Session


The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and five years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

When you land on our website for the first time, you have the option to accept, decline or manage your cookie preferences. You’ll be asked to reaffirm your preferences from time to time. 

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [Add contact information or website for the data protection authority in your jurisdiction. For example: https://ico.org.uk/make-a-complaint/]

Last updated: 27/06/2024