OUR VALUES
Sustainability
We believe in chai that’s better for people and the planet. From organic tea and spices to biodegradable packaging, we’re committed to sustainable sourcing and reducing our environmental impact. We pay our partners fairly and invest in long-term relationships with growers who share our values.
Quality
No shortcuts. No extracts. Just bold, balanced blends made from the finest Indian tea and organic spices. Every batch is handcrafted in-house to bring you real masala chai—rich in flavour, deep in story. Find out more about our sourcing here.
Community
Amala Chai was born out of connection—between friends, families, and cultures. Our community extends from farmers in India to chaiwalas in London, to you at home. Together, we’re building a movement around masala chai that’s rooted in love and shared stories.
Culture
We honour the cultural heritage of masala chai with every cup. Inspired by generations of home-brewed recipes, our blends celebrate tradition while inviting new rituals. It’s not just a drink—it’s a way to bring people together.
Our Mission
To brew a better chai culture—rooted in fairness, heritage, and bold flavour.
Every cup helps build a more equitable tea and spice trade, supports smallholder farmers, and brings people together the way chai always has.