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our sourcing

Our Tea & Spices Start With People — Not Profit

For too long, the tea and spice trade has worked against the farmers who make it possible — dominated by middlemen, squeezed prices, and a race for quantity over quality.

When we started Amala Chai, we wanted to do things differently.

We now partner directly with small-scale tea and spice farms across Assam, Kerala, and beyond — building long-term relationships rooted in fairness, transparency, and respect. We pay up to 4x the market rate, source organically where possible, and prioritise quality over volume at every stage.

This means fresher harvests, shorter supply chains, and more of your money going directly to the people behind your brew. It also helps protect both land and livelihood — supporting truly sustainable farming.

Every time you sip Amala Chai, you’re part of this better system — one that values craft, care, and dignity from root to cup.

A photo of four people smiling, one is Akhil and the other three are a family. This photo shows that Akhil working directly with his suppliers.

Our founder Akhil with our partners in Kerala

Where does your money go?

1

We purchase fair trade & organic tea and spices.

2

We pay farmers directly, providing immediate income to support their families.

3

Additional premiums are paid directly to local cooperatives — helping fund vital community projects."

4

These funds provide low-interest loans, helping farmers invest in tools and infrastructure for sustainable farming.

5

Premiums also fund initiatives like soil testing and organic fertilisers — helping farmers grow healthier crops.

6

Once farmers repay their loans, the funds are recycled to support the next group — creating a fully sustainable cycle of support.