Our Story
OUR JOURNEY SO FAR…
Back in 2018, a trip to the Indian Himalayas, Ladakh, changed everything.
I’d grown up drinking masala chai at home — it was always part of our family life. But on this trip, I saw it in a new light — not just a drink, but a ritual. A space where people from all walks of life came together.
It didn’t matter whether it was poured by a streetside chaiwala or shared at a family gathering — each cup carried warmth, community, and care. And of course, it tasted absolutely delicious.
The First Cup Of Amala Chai.
Back in London, I searched everywhere for a proper cup of real masala chai. But all I found were sugary syrups and watered-down versions — a far cry from the chai I’d grown up with.
So, fuelled by my grandma’s age-old recipes, I opened a small stall on Brick Lane. We brewed every cup fresh, on the stove — just as it should be.
That first stall created a real buzz. It was clear tea lovers here were craving something more: authentic, traditional masala chai. And so, Amala Chai was born.
I Knew Something
Was Working...
As Amala Chai grew, I knew sourcing mattered just as much as brewing. I returned to India, travelling through Assam and Kerala to meet farmers and understand their world.
I discovered a supply chain that was stacked against them — driven by middlemen, low prices, and unsustainable practices. But I also found farmers who cared deeply about their land, their craft, and their communities.
We built direct relationships with these small-scale farms, paying fairly, investing in organic practices, and supporting a system that puts people and planet first.
Amala Chai is here to bring flavour to the nation of tea drinkers.
Today, when you sip Amala Chai, you’re part of that story.
A supply chain built on fairness and transparency.
A brewing method that honours the real tradition of chai.
And a simple mission — to bring the rich flavour, warmth, and community of masala chai to every tea drinker.
From our founder: Akhil Patel